Advertising & Marketing

How businesses can create brochures on a budget

Not all companies have a huge budget to invest in marketing strategies – for a lot of companies, budgeting is one of the biggest hurdles to jump. Marketing can be an expensive business so you’ll require careful consideration about which method will be best for your business. It’s important you invest your budget in a strategy that will be successful for you.

One option that some companies might avoid because of costing is brochure printing – yes, they can be expensive, however this doesn’t mean those on a budget need to miss out. Specialists in perfect bound brochure printing, Where The Trade Buys explain how you can produce brochures that are professional and an effective marketing strategy for your company on a budget.

When designing your brochure, there are some key considerations to keep in mind so that you keep costs low.

1.      Quality

Quality matters – and you don’t have to compromise with quality when you are on a budget. You still need your brochure to look professional. This can be achieved through a number of factors. The size of your brochure and the way it is finished can influence the way it is received, and of course the cost. Whilst it is tempting to cram as much information onto fewer pages to save money, you don’t want to make your brochure look unprofessional.

Paper stock is likely to depend on the purpose and audience of your brochure. In an ideal world, every business would use the highest paper stock they can afford but you should consider your audience and the purpose of the brochure before making a decision. For an informal brochure, a thinner and cheaper paper stock is the better option – but if you are targeting a high-end corporate conference, you’ll want to invest a bit more money in a better paper stock.

When it comes to the finish on your brochure, case bound can be quite expensive, but is the crème-de-la-crème when it comes to top quality. If you have the budget to pull out all of the stops, then case bound is the option to go for. However, PUR is a high-end binding option that is more affordable than Case bound – this finish is ideal for pitch documents and coffee table brochures. However, saddle stitched brochures are a sleek way to present your corporate brochure or catalogue to your audience, as they are generally finished with a gloss or silk lamination. The Scodix finish is available for companies who want to make their publication stand out and generally has a minimal difference to the cost.

Get your brochure right first-time round – and save on time and money. Making sure your brochure is accurate from the word go mean you need to waste money on unnecessary reprinting because a mistake has slipped through the net. Make sure all design and text have gone through thorough quality checks for spelling mistakes, grammatical errors and just general mishaps. Check, check and check again that everything is correct.

2.      Need-to-know information

Keep it simple – you don’t want to confuse the reader with too much information. Text should be clear and concise, including all the need-to-know information. This is good for budgeting, as you will save money on fewer pages. But remember to include your company logo, contact details and, of course, your key message – without these your marketing campaign will be a flop.

For an informal brochure, you can arrange your text in a quirky way to make your design stand out. The design is down to you – but remember it needs to remain clear to read and fit on the pages correctly.

3.      Quantity

When it comes to printing your brochures, the more copies you have printed, the less you pay per copy. However, consider how many copies you need beforehand, you don’t want to be wasting money on copies that will be sat around for years catching dust. It is worth checking the price guides before you place an order to consider if a long run, medium run or short run will be the most cost-effective. Quick buy pricing guides allow you to make an informed decision without contacting the printing company directly – cutting out the middle man.

Typically, longer runs are most suited for handout brochures at events such as trade shows, because they are more cost-effective.

4.      Free platforms

In addition to printed brochures, make use of the free platforms available to you and make your brochure available online for PDF download. The digital age is very much here – make your brochure available on the platforms that your audience are most familiar with. This way you can have both printed brochures and e-brochures.

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