Editor’s Note: This story originally appeared on The Penny Hoarder.
A few years ago, I was invited to participate in a focus group. I visited in-person along with about 15 other people. For two hours, we vented all of our feelings about the ways a particular health insurance company interacts with its customer base.
At the end, we each walked out with $125. The health insurance company wanted consumer feedback on their products and customer service, and it compensated us for providing our insights. Focus groups can be a lucrative side hustle when you break down per-hour pay. You get to be a part of a company’s market research efforts, magnifying your opinion above those of other potential consumers.
These days, you can participate in paid focus groups in person or online. We’ll focus here on the online space. These focus group platforms let you earn