Product development is a process and strategy that needs to be carried out by a company in developing a product. The thing that needs to be done in developing a product is to improve the old product or add the use of the product to the target market. That is, you need to present new elements that can attract customers.
In addition, product development is included in the process of making changes to existing products. At the same time as a process of looking for innovation to add value to old products and turn them into the form of these products. By carrying out product development, it means that the company understands and knows the needs and wants of the market. There are several product development strategies that you must do, including:
- Improve existing products
This strategy is carried out by creating new products from existing old products. Then modified