
Product development is a process and strategy that needs to be carried out by a company in developing. Things that need to be done in this development are done with the aim of improving old products or adding the use of these products to the target market. That is, you need to present new elements that can attract customers.
In addition, this development is included in the process of making changes to existing products. At the same time as a process of looking for innovation to add value to old products. By carrying out this development, it means that the company understands and knows the needs and wants of the market. There are several product development strategies that you must do, including:
1. Improve existing products
This strategy is carried out by creating new products from existing old products. Then modified and adapted to market desires. Apart from that, you …
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