Product development is a process and strategy that needs to be carried out by a company in developing. Things that need to be done in this development are done with the aim of improving old products or adding the use of these products to the target market. That is, you need to present new elements that can attract customers.
In addition, this development is included in the process of making changes to existing products. At the same time as a process of looking for innovation to add value to old products. By carrying out this development, it means that the company understands and knows the needs and wants of the market. There are several product development strategies that you must do, including:
1. Improve existing products
This strategy is carried out by creating new products from existing old products. Then modified and adapted to market desires. Apart from that, you also need to motivate the target market to buy the product that you have improved.
It focuses on adding features and updates that will impact consumer interest.
2. Increase Product Value
The company needs to strengthen its value even more by offering premium features, improving its quality, and also customer support. The added value presented will attract new customers. Then existing customers will get something new from this development.
Offering samples or samples for free will make customers want to buy your product. Here, customers will definitely check the quality of the product and free samples will make them even more convinced to buy the premium version. These free offers show customers what they will get when they buy the product.
4. Specialize and Customize
You can customize some products and make them more special to target certain customer groups. In fact, you can also offer product personalization that is relevant to customer needs and wants. This will make them interested in making purchases that you offer compared to competitors.
5. Package Offers
Offering new packaging will certainly attract the attention of customers. You can offer it with various packages. Such as bundle packages, discounts, or free samples to choose the products you offer. The package here is an offer that other customers will not get. Especially if you offer a limited time offer, it is included in a good marketing strategy.
6. New Product Line
New product line is the development of a new product within a product line that is still relevant to the existing product line. When you want to make a new update, then you have to be careful with the development. Don’t let it, you only focus on offering the goods that customers need. New products must be equipped with new features. So that will increase sales of these products.